hello!

Hi, my name is Amber and I used to be one of those kids who wore a child leash. Yes, the ultimate sign of a child who was ready to run off and explore at any given moment….but why?

Because I am curious by nature and want to know the how and why. Why do we feel certain ways about one thing versus the other and how does that affect our behavior?

This has been my north star in everything I do when I build strategies, brand partnerships, and create content for brands such as Peacock, NBA, Hershey’s/Reeses, Nike, Netflix, Spotify, UEFA, Adidas, and Michelob ULTRA.

Outside of work, I can be found writing my TV pilot script or diving deep into my endless comic book collection.