UEFA: EURO 2024
We wanted Europe as a whole to come together and form an official mascot team, that represented the EU's differences and similarities.
Credits:
Creative, Content and Social Strategy: Amber Ferguson
With the tournament being held across 12 different countries, cities, and cultures for the first time, we sought to create one unifying message that resonated within each market.
YOUR MOVE was an integrated campaign across social, TV and digital. It’s is slated to continue through 2020 as a way to generate excitement for the EURO 2020 tournament while playing tribute to the freestyle football culture that has found it’s way into official game.
